What do these messages mean??? (Part 2)

Message 1: Fear Inducing Message

This message induces fear by displaying the poison image along with a young male and facts about the damage of obesity. The message is instilling fearby displaying that obesity is poisoning the body and is suicide. It also displays how to avoid doing that which is by exercising and eating right; rather than being a lazy couch potato, do something fun and healthy like riding a bike.

Message 2: Peripheral Route Processing

Message two is about peripheral route processing, it shows a simple message of eating healthy with the distraction of seduction. When people see the message they will want to eat the strawberry because of the distraction of the womans lips.

Message 3: Central Route Processing

The third message on Central Route Processing show images of a three beef stacked burger along with a heart-shape arranged fruits. The image of the burger contains the message "Warning: What you are about to eat will kill you." Many person have eaten burgers before and nothing has happened to them but the severity of the message more importantly the word "kill" will cause them to think about it and when they see the beautifully arranged fruits will contemplate whether to stop eating unhealthy or continue with the diet they have now. The other three pictures show how important it is for us to look a certain way, obesity is not an unknown issue and if someone doesn't know, a diagram is there to show illnesses related to obesity. The last picture shows the small steps to avoid becoming obese.

Central Route Processing

Eat healthy, stay out of obesity.

But some people.....

say it takes less time and energy to get fast food and it is a lot cheaper.

But don't wait until it is too late

Take action today.

Stay healthy, Eat right.

Peripheral Route Processing

Eat Healthy!! (strawberries)

Fear-Inducing Messages on Obesity

• Obesity claims the lives of hundreds of people a year.

• Obesity leads to health problems such as diabetes, hypertension, stroke, heart disease and can even lead to death. The only way to prevent the effects of obesity taking over your life is to maintain a healthy lifestyle by eating right and exercising.

• Eat right, exercise, live a happy life, without obesity.

• It's easy to sit on the couch and watch a show about bike riding. Wouldn't it be more fun to ride the bike yourself?

Survey

Take Survey!

CLASSIC CONDITIONING WITH BEHAVIOUR

What Do These Messages Mean???

Message #1 uses classical conditioning by pairing two Olympic athletes; Misty May and Karen Walsh, with the cartoon characters 3-2-1 penguins to address what children and parents can do to prevent obesity.

Message #2 uses classical conditioning to pair the behavior you want with something else people like: Playing outdoors with friends and interacting with other people.

Message #3 is based on intensity and shows hows serious of a problem obesity has become for the youth of today and older generations as well.

Message #4 is based on repetition. The first post repeats the message of exercise, how important it is toward living a healthy lifestyle, body and mind.

Message #5 uses subliminal persuasion to make people believe they can lose weight or change their lifestyles. It features a few links to video clips using subliminal messages to help people lose weight, as well as some of our own ideas about how we would approach the topic using subliminal messages.

Message #6 is a message from new President Elect Barack Obama, about the importance of staying healthy and child obesity.

Message #7 is a message from Richard Simmons, noted fitness guru and activist for inspiration and losing weight.

Message #8 is this post which explains all the other posts.

Message #9 is a survey we have come up with asking people about their eating behaviors and habits.