Friday, January 16, 2009

What do these messages mean??? (Part 2)

Message 1: Fear Inducing Message

This message induces fear by displaying the poison image along with a young male and facts about the damage of obesity. The message is instilling fearby displaying that obesity is poisoning the body and is suicide. It also displays how to avoid doing that which is by exercising and eating right; rather than being a lazy couch potato, do something fun and healthy like riding a bike.

Message 2: Peripheral Route Processing

Message two is about peripheral route processing, it shows a simple message of eating healthy with the distraction of seduction. When people see the message they will want to eat the strawberry because of the distraction of the womans lips.

Message 3: Central Route Processing

The third message on Central Route Processing show images of a three beef stacked burger along with a heart-shape arranged fruits. The image of the burger contains the message "Warning: What you are about to eat will kill you." Many person have eaten burgers before and nothing has happened to them but the severity of the message more importantly the word "kill" will cause them to think about it and when they see the beautifully arranged fruits will contemplate whether to stop eating unhealthy or continue with the diet they have now. The other three pictures show how important it is for us to look a certain way, obesity is not an unknown issue and if someone doesn't know, a diagram is there to show illnesses related to obesity. The last picture shows the small steps to avoid becoming obese.

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